Roxanne Joyal, a recognized leader in sustainable development and women's empowerment, is a name synonymous with social entrepreneurship. Her vision, leadership, and dedication to uplifting women and their communities have left an indelible mark on the world.
A Visionary Social Entrepreneur and Women's Advocate
As the founder and CEO of &BACK, an ethically sourced coffee supplier, Roxanne has successfully connected North American consumers to women artisans worldwide. Her innovative approach to sustainable travel and lifestyle has been nothing short of game-changing.
The Impact of &BACK
Through &BACK, Roxanne has created an avenue for consumers to support women growers directly. By choosing &BACK coffee, consumers are choosing to back a company that stands for fair trade, ethical sourcing, and above all, women's empowerment.
Sustainable Travel and Lifestyle Innovations
One of Roxanne's most remarkable achievements in the sustainable travel and lifestyle space was establishing Bogani Cottages and Tented Camps, a unique facility in Kenya designed for volunteering groups. She didn't stop there, though. She expanded this venture with facilities in Rajasthan, India (Araveli Retreat), and the Ecuadorian Amazon (Minga Lodge and Reserve).
Empowering Artisans
Roxanne's heartfelt focus on empowering women led her to found an artisans program in Kenya's Maasai Mara region. This initiative has provided more than 1,500 women with the opportunity to earn a sustainable income. Her products, sold in 18,000 locations across North America, have made a significant impact on these women's lives.
Creating Socially Conscious Products
In addition to her other ventures, Roxanne has been instrumental in creating other socially conscious products. Her ethically sourced coffee and award-winning chocolate have empowered farmers to earn a fair wage. The proceeds from these products go directly towards creating sustainable change for their children and communities.
Women's Empowerment at the Core
Roxanne's work is all about bringing the talents and stories of women in developing communities to North American consumers. By doing so, she has positioned her brands at the forefront of meaningful one-shop gift giving. Women's empowerment isn't just a peripheral part of Roxanne's work—it's at the heart and soul of her purpose.
Successful Launches and Executions
Roxanne has led the launch and execution of many socially conscious brands in food and beverage, wearables, and travel. Each project reflects her unwavering commitment to uplifting women and creating new opportunities for them and their communities.
Minga Lodge & Reserve and Kilifi Beach House
Among her notable projects are Minga Lodge & Reserve, a luxe eco-lodge experience nestled in the heart of the Amazon rainforest in Ecuador, and Kilifi Beach House, a five-star villa along the beautiful coastline of Kenya. Both ventures offer unique travel experiences while supporting local communities.
The Journey Continues
Roxanne Joyal journey is a testament to the impact one individual can have when driven by purpose and commitment. As she continues to launch and execute socially conscious brands, her work serves as an inspiration for others seeking to make a positive impact in the world. Her journey invites us to consider the power of social entrepreneurship and the potential it holds for creating a more equitable and sustainable future.