In an industry that is constantly changing, it’s important to perform regular content audits. They help keep your content quality, brand consistency, and reputation high.
There are many types of data that can be gathered in an audit, so it’s important to understand what you’re looking for. This will help you choose the best content audit software for your needs.
Collecting Data
A content audit is a great way to take stock of the assets on your website. It helps identify which pieces are missing, superfluous or factually incorrect. It also keeps track of updates and changes that might affect performance.
Before you begin, determine the goals of your audit and the metrics that will give you the most useful insights. This will help you narrow down the data points that need to be collected, as well as the categories on your spreadsheet.
Once you have your goals and the categories you want to include, set up the columns for each data point. The specific data you collect will depend on the objectives of your audit, but it should include things like word count, image file size and target keyword.
Once you have your data, analyze it and decide whether to keep, update, repurpose or consolidate each piece of content. This will provide a foundation for your next audit and help you keep up with your content marketing strategy.
Analyzing Data
Content auditing software can help you critically analyse the data you collect from your website and e-commerce store. This helps you identify areas to improve, highlight opportunities, and update content methodically.
Depending on your goals, you may need to gather different types of data. For example, you might need to analyze how your content is performing against specific SEO, engagement, and conversion goals.
To make things easier, a good content audit tool will help you create a spreadsheet inventory of your assets. This includes collecting the URLs of all web pages you want to audit and the metrics they are associated with.
As you categorize the data, you can see which pieces are missing from your library or lagging behind on certain SEO, engagement, and conversion goals. You can then decide whether you need to repurpose, update, or delete these pieces of content. Using this process will ensure that your content is always up-to-date and meeting the needs of its target audience.
Repurposing Content
A content audit is a process that helps you analyze your site's performance. It reveals insights that inform your strategy and help you optimize your ROI.
With business and society in constant flux, it's important to keep your content fresh and relevant. This means updating it and repurposing old pieces of content to improve its value.
However, it can be difficult to keep track of all your content. That's why it's crucial to use content audit software to keep track of your assets and prioritize what needs to be done with them.
Start by creating a spreadsheet with all the information you need for each piece of content. You'll need to include the URL, target keyword, date published, content format and buyer's journey stage. You can also add additional data that relates to your goals and selected metrics.
Measuring Results
A content audit is a big project that can take a lot of time and resources. However, it can also provide actionable data to help you optimize your website and improve results.
Using content audit software makes the process faster and more efficient by importing the data from your website analytics reports. Additionally, it will create a spreadsheet that categorizes the data to make it easier for you to analyze later.
If you’re auditing for SEO purposes, it may be useful to include data from your site crawler and SEO monitoring tools as well. These tools will tell you if there are any problems with your website that are impacting search visibility.
Another metric that might be useful for auditing your content is how many backlinks it brings in. These metrics can be easily analyzed with affordable SEO tools, such as Ahrefs.